Assignment:
Q1. We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?
Q2. What is the foot-in-the-door technique? How does selfperception theory relate to this effect?
Q3. What are latitudes of acceptance and rejection? How does a consumer’s level of involvement with a product affect his latitude of acceptance?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.