1. Discuss in details the role(s) of advertising. Does it just try to sell products, or are there other intermediate roles?
2. Does the marketer REALLY control the elements of the marketing mix (product, price, promotion, distribution)? Defend your position. Does increased international business mean increased risk?
3. What are key distinctions between an informational interview and a job interview? Are there questions you can ask in an informational interview that is not appropriate for a job interview?