What are integrated marketing communications why is it, Operation Management

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What are integrated marketing communications why is it

What are integrated marketing communications? Why is it important to integrate them?

As marketers, we have less control over our brand messaging because of social media. Do you agree? If customers have unlimited online access to praise or smear a brand, they have a lot of power. How do marketers deal with this reality?

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Operation Management: What are integrated marketing communications why is it

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