Problem 1: What are in Omni-retailing channels referring to in the supply chain domain (ig'. what is it all about)
Problem 2: What the latest development in Omni-retailing channels in supply chain is (i.e. what is the state of the art);
Problem 3: What activities are involved in the function or how Omni-retailing channel is implemented or utilized in the supply chain (Le how does it work)
Problem 4: What value does Omni-retailing channel function add to products or services (Lg; why is it needed)
Problem 5: How the Omni-retailing channel function or its activities can help improve efficiency or responsiveness of a supply chain thereby giving it a competitive advantage (Le why is it important).