Solved: What are implications of guanxi network for selling in china, Marketing Management

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What are implications of guanxi network for selling in china

Discussion Post: Sales Strategies

The role of culture in international selling is extremely important; for this assignment you will be selling in China.A nswer the following questions:

• What are the implications of Guanxi networks for selling in China?

• An important Chinese cultural issue is the avoidance of loss of face. Discuss its implications for selling in China.

• Explain the concept of self-reference criteria and its implications for selling in China.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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