Assignment: Case Analysis- "IKEA Slowly Expands Its U.S. Market Presence"
To help you better understand the concepts of Marketing Analysis, you will be asked to complete a case study for each weekly assignment.
To prepare for this level of analysis, first read "How to Analyze a Case" in the W1 lesson folder.
The Case
"IKEA Slowly Expands Its U.S. Market Presence" (located in textbook appendix)
After reading, reviewing and analyzing the case study, pretend you are the VP of Marketing for IKEA. Outline your position and objectives in a plan to the Board of Directors. Develop a PowerPoint Presentation that will address (at a minimum) the questions listed below. You may include other insights gleaned from our study of marketing analysis so far. Also, cite at least 2 outside sources to support your analysis.
• Given the SWOT analysis presented in the case, what are IKEA's key competitive advantages?
• What should the strategic focus be as the company looks to expand further into the US market?
• What strategic options, steps and alternatives would you direct IKEA to make to further penetrate the US market?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.