Assignment task: What are IKEA's competitive dimensions? Describe IKEA's process for developing a new product. What are additional features of the IKEA concept (beyond its design process) that contribute to creating exceptional value for the customer? What would be important criteria for selecting a site for an IKEA store? What do you recommend the IKEA to improve the layout of the store? How does the IKEA maintain the equilibrium between Price and Social Impact? Do you see any flaws in logistics and distribution by IKEA? Justify your answer.