PPT Assignment: A Comparison Analysis of Two Companies
You will complete a comparison analysis of two companies regarding Global Marketing and Human Resource strategies.
Instructions:
Prepare a PowerPoint presentation (12 slides maximum) comparing and contrasting two global companies of your choice.
In your analysis, address the following at a minimum:
1. One slide summary for each of the companies and products.
2. What global marketing strategies have these companies implemented to stay ahead of their competitors? Make sure to incorporate the marketing mix variables, pricing and market segmentation.
3. What are their human resource strategies with regards to staffing and retaining talent?
4. What is their source of competitive advantage?
5. If you were the leader running these companies, would you change anything? Why or why not?
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.