As you will see in the case, GE has had a succession of top management who each brought their particular experiences/skills to the position, putting their own stamp on the strategic direction and resulting success of the company.
Mr. Immelt’s decision to divest GE Capital will result in a need to reinvest large amounts of capital; it represents a major opportunity to reset the direction of the company.
What are GE’s target markets?
Which, if any, of these target markets are key to future growth?
What courses of action would you recommend to Mr. Immelt?
What additional questions would you urge to be explored?
Be precise; support your reasoning for each question.