Solved: What are general reasons for trans-boundary sales in china, Marketing Management

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What are general reasons for trans-boundary sales in china

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In addition to the case you may consider referring to corresponding textbook Chapter 12: Designing and Managing Integrated Marketing Channels (pg. 191-204) for more insight into channel concepts.

• (i) What are the different types of channel conflicts? (ii) What types of channel conflicts exist for Weikang?

• What are the general reasons for trans-boundary sales in China? Explain and discuss.

• How can trans-boundary sales in China be prevented? Explain and discuss your rationale.

• What are the advantages and disadvantages of punishing the Liuzhou distributor?

• (i) Propose a solution for the channel conflicts in Weikang? (ii) Justify your proposed solution.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What are general reasons for trans-boundary sales in china

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