Given that the concept of competitive intelligence has become extremely important for the success of an industry and organization analysis, it is a subject with which all successful business managers should become highly familiar. With that fact in mind, answer the following questions. (20 points) (A 1½-page response is required.)
- What are five (5) questions you might ask to better understand a competitor, and why is each important?
- Discuss the seven (7) steps of CI.