What are factors to consider when preparing to negotiate, Marketing Management

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What are factors to consider when preparing to negotiate

Problem

Imagine that you are a leader working in one of the system's SBUs (e.g. Specialty Hospital, etc.). What are some factors to consider when preparing to negotiate your SBU-specific strategy with the corporate center? Where do you anticipate that the corporate center might push back on your desired strategic approach?

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Marketing Management: What are factors to consider when preparing to negotiate

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Marketing Management: What are factors to consider when preparing to negotiate

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