Non-Price Vertical Restraints.
a) What are exclusive territories (ET)? Explain 4 reasons why a manufacturer would be willing to grant an ET to a dealer? Under what circumstances are ET in the public interest? Discuss the possible impacts of car manufacturers granting ET to their car dealerships.
b) What is exclusive dealing (ED)? Explain 4 reasons why manufacturers would want to impose ED on their dealers. Under what circumstances is ED in the public interest? Discuss the possible impacts of beer producers imposing ED on dealers (i.e. pubs) in the UK.