1. With regard to marketing to the bottom of the pyramid in 300 words minimum establish a set of guidelines for the marketing program to the bottom of they pyramid
2. What are examples of changes to a business as a result of major risk events?
3. Explain how a strong leader leads when he or she is not the boss. Give 3 specific, actionable items.
4. What are your thoughts about strict liability for corporate crimes? What does this mean for you as a corporate manager, officer, or director?