Discussion:
1. Provide a thorough SWOT analysis with detailed and logical reasoning for each item of the SWOT you have identified.
2. Based on the SWOT analysis, please identify target market(s) and provide positioning statement(s) for each target market identified. In addition, you need to justify why such targeting and positioning strategies are chosen.
3. Provide at least two objectives for the new marketing mix strategy to rejuvenate the existing unsuccessful marketing strategy. Please explain and justify your objectives.
4. Based on your objectives, please provide at least three supporting tactics for each of the four elements of marketing mix. Please explain and justify each tactic.
Attachment:- Ivey.rar