Discuss the below:
Hyundai, an automobile company based in South Korea, has been in the market since the late 1980s. It has positioned itself as a low-cost manufacturer with lower than average quality, reliability and selling prices. All of its offerings were sourced from factories in Korea. Shortly after the turn of the century, the company decided to reposition its brand from cost leadership to a differentiation strategy to sell stylish, appealing, high quality, high durability and high fuel efficiency automobiles. To support this new position in the US market, in 2004, the company hired one of the foremost experts on Lean Production, John Krafcik, from Ford Motor Company. He became Hyundai s Chief Strategy officer and eventually the head of all US operations. In addition, the company built a modern assembly plant in Alabama which opened in 2005.
How will the new factory and the new competitive position it is intended to support impact the following elements of Hyundai's value chain: Human Resource Management, Procurement (Supply chain management), Inbound Logistics, Outbound Logistics, Marketing and Sales, After sales Service, and Technology Development?