Assignment: Walgreens And CVS Website Evaluation
Assigned company: Walgreens
Competitor company: CVS
Analyze the assigned website and provide a critical appraisal of your findings. Include detailed answers to the following questions:
a. What is the purpose(s) and product(s) sold by the site?
b. Does the site convey a positive or intended brand message for the company?
c. What are the specifics of the intended target audience (age, income, etc.)?
For the assigned key competitor website, identify key points of difference for the website - Strengths and weaknesses. Include detailed answers to the following questions:
a. How does the website usability compare to your assigned site?
b. Are the strategies for the two websites different? Describe in detail.
c. What are the significant differences in the product assortments of the two sites?
d. What are the significant differences in website features and functionality?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.