What are differences and why should market researchers be, Project Management

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What are differences and why should market researchers be

1. What are differences and why should market researchers be concerned with them? Why are marketing managers concerned with them?

2. What is considered to be a "small sample," and why is this concept a concern to statisticians? To what extent do market researchers concern themselves with small samples? Why?

3. When a market researcher compares the responses of two identifiable groups with respect to their answers to the same question, what is this called?

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