What are comparative and non-comparative scales, Marketing Management

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What are comparative and non-comparative scales

Problem

What is measurement? What is a construct? Why are these important? What are the similarities and differences between each of the four primary scales of measurement? How are scales developed? What are comparative and non-comparative scales? Why might each type be used? Among the four basic levels of scales, which one provides the researcher the most precise information, and why?

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Marketing Management: What are comparative and non-comparative scales

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