Problem 1: Using McKee's environmental assessment, what are Community Medical's most important strengths, weaknesses, opportunities, and threats (SWOT analysis)?
Problem 2: Identify and analyze Community Medical's most important strategic issues. In what ways should Community Medical's strategic issues determine its strategic marketing plan?
Problem 3: What key issues should McKee and her teammates emphasize to position Community Medical and promote it to service area physicians, patients, payers, and the general public?
Problem 4: After completing the environmental assessment-including the SWOT analysis and summary of strategic issues-Chadwick, McKee, and Community Medical leadership must develop business and operating plans to advance the organization's strategic initiatives. Identify the elements of an effective marketing plans.
Use three academic resources for in text citations