Problem
• What are Coca-Cola's competitive advantages?
• What are the biggest challenges facing Coke today? How serious are those challenges?
• What were the pros and cons of buying CCE - the largest acquisition in Coke's history?
• Does it address the challenges? Improve the prospects of reaching the 2020 vision?
• What should Coke do with CCE going forward? Own/retain CCE? Follow a "beer" model? Replay the "hospital ward" strategy? Other? Why?