Problem
Case: Amore Pacific(HBS case :Amore Pacific: From Local to Global Beauty, case no. 9-706-411)
• How has Amore Pacific been able to defend the home ground against multinationals firms (e.g., L'oreal, P&G, Estee Lauder) as well as compete against a larger conglomerate LG locally?
• What are the challenges for Amore Pacific in Scaling up Globally?
• Amore Pacific introduced Sulwhasoo in India in 2020 through Nykaa, and Nykaa Luxe. Through what strategy can AmorePacific succeed in the Indian Market?