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What are basic elements of a marketing plan

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MARKETING PLAN

"Project Assignment" would be to develop a (Marketing Plan) for your "company" (your own creation). Your Marketing Plan must contain the "five basic elements" of a Marketing Plan. Within each of the five elements there are sub-elements which are very important to cite and develop.

Text Book: Marketing Management 14 edition by Philip Kotler; Kevin Lane Keller

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Marketing Management: What are basic elements of a marketing plan

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