Discuss the below:
Review the Case-Porcini's Pronto:"Great Italian cuisine without the wait !" by James l.Heskett and Richard Luecke
If you were a member of Porcini's top management, which of the available growth options for Pronto would you choose? Why?
Q: What are the implications of your choice from question for regarding profitability, return on investment, product and service quality, and the quality image of the Porcini's brand?