Discussion Post: Marketing
In a minimum of 200 words, answer the following questions:
1) What are the advantages and disadvantages of video advertising?
2) Compare and contrast the two ads' effectiveness in terms of:
a) The AIDA model: Does it catch your attention or make you feel a certain way or motivate you to buy?
b) What is the promotional objective of the two ads?
c) Advertising appeal? Which one is more memorable? Which one is more persuasive?
3) Explain which ad was overall more effective and why.
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.