Problem
Travis Ryan is one of the four cofounders of a skateboard company. The cofounders have decided to write a business plan to obtain funding for their venture. During a recent meeting, Travis said, "I know that we all are really busy, so I'd like to volunteer to write our business plan. A friend of mine has a house on a lake. If the three of you agree, I'll take my laptop to my friend's house for a couple of days and knock out our business plan. Any objections?" If you were one of Travis's cofounders, what would you say? What alternative approaches to writing a business plan would you propose and why?