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What advertising budget you recommend for savvy introduction

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Read the article "Flare Fragrances Company, Inc: Analyzing Growth Opportunities" by John A. Quelch and Lisa D. Donovan, retrieved from Harvard Business Publishing.

a) Should Flare introduce a new product in 2009? Why or Why not?

b) Evaluate the Savvy program. Consider how Dulcet announcement affects your evaluation and whether Savvy could be successfully launched without the Loveliest umbrella advertising.

c) What advertising budget would you recommend for the Savvy introduction?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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