What advantages might they hope to gain from the alliance, Other Subject

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What advantages might they hope to gain from the alliance

Problem

• Since the legalization of cannabis (marijuana) in Canada, a group of alcohol and cannabis companies have formed an industry alliance. The group currently has 10 members, including Molson-Coors and Broken Coast Cannabis. Why might these companies have aligned together? What advantages might they hope to gain from the alliance? What are some potential drawbacks?

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