Problem
Amazon: Differentiating Service through the Evolving Landscape of Technology
a) What advantages and disadvantages might Amazon experience with the implementation of drone technology?
b) If this technology were adopted with widespread success, how could this change Amazon's warehousing and order fulfillment employment needs? How might employee culture be affected?
c) However, Amazon is not the only company investing in drone technology. Read the following article on Google's drone Google Wing:
d) How does Google's Wing differ from Amazon's approach to embracing drone technology? What differences should Amazon be considering as a result of Google's drone delivery entry?