1. What advantages do online surveys have over various types of self-administered surveys?
2. What are the major disadvantages of a mail survey?
3. How does a drop-off survey differ from a regular mail survey?
4. How does the incidence rate affect the choice of a data collection mode?
5. Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the last week? Why or why not?