Problem
A. What competitive advantage did Apple have-or was it trying to create-in smartphones and personal computers? Base your answer on topics covered in class.
B. What assets and activities supported Apple's efforts to create and sustain a competitive advantage?
C. What advantages did Apple hope to gain by having a custom-designed chip for its smartphone and computers?
D. What costs did Apple incur-and what did it give up-by designing its own chips?
E. If Apple wanted a custom chip design, why did it take on the task? Why not negotiate a contract with Intel or Samsung to design a custom chip?