1. What type of competitive move(s) did Nintendo make when the company introduced the Wii in 2006? What advantages and disadvantages did Nintendo experience as a result of introducing the Wii?
2. Discusses strength of learning. Ford is hoping that Millennials learn that Ford is focused on their needs and wants. So far, it appears to be working. Strength of learning is enhanced by the following six factors. Evaluate Ford’s marketing to Millennials on these factors.
a. Importance b. Message involvement c. Mood d. Reinforcement e. Repetition f. Dual coding