Homework: Strategic Planning & Implementation
Read "Case: Chipotle Mexican Grill's Strategy in 2018: Will the New CEO Be Able to Rebuild Customer Trust and Revive Sales Growth?" in your Connect textbook.
Write a 350 to 700 words response that addresses the following questions:
I. [Problem Statement]
i. What factors contributed to the loss of confidence in the Chipotle brand?
II. [Firm's Response to Date]
i. Do the actions taken to date present a strategy that would improve consumer trust? Why or why not?
ii. Consider Chipotle's competitors. How does Chipotle's internal environment compare to the internal environment of one of Chipotle's competitors? Based on this analysis, what is the probability that the strategic moves implemented by Chipotle would lead to a sustainable competitive advantage? Explain.
III. [Strategy Going Forward]
i. What additional recommendations would you make for Chipotle to gain consumer trust and reclaim a leadership role in the fast food industry? Provide justification for your response.
ii. Based on the information presented in this case study, what kind of business strategy would you suggest to help Chipotle achieve a competitive advantage?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.