What additional information systems could fitness quest

Question

1. Review the principles of competitive advantage in Figure 3-7. Which types of competitive advantage has Bosu used to defeat copycat products?

2. What role did information systems play in your answer to question 1?

3. What additional information systems could Fitness Quest develop to create barriers to entry to the competition and to lock in customers?

4. In 2004, Fitness Quest had alliances with trainers and its main competitor had alliances with major retailers. Thus, both companies were competing on the basis of their alliances. Why do you think Fitness Quest won this competition? To what extent did its success in leveraging relationships with trainers depend on information systems? On other factors?

Answer 1

By reviewing the case study illustrated, response to the following questions in Times New Roman font. Problem 1: Assess the principles of competitive advantage in the figure illustrated. Which kinds of competitive benefit has Bosu employed to defeat the copycat products? Problem 2: Illustrate what role did information systems play in your answer to problem 1? Problem 3: What extra information systems could Fitness Quest build up to make barriers to entry to the competition and to lock in the customers? Problem 4: In the year 2004, Fitness Quest had alliances by means of trainers and its major competitor had alliances with main retailers. Therefore, both the companies were competing on the basis of their alliances. Explain why do you think Fitness Quest won this competition? To what extent did its success in leveraging relationships by means of trainers based on information systems or on other factors?