Professional Homework
Write a minimum of four pages paper. Provide explanation and analysis by answering the following questions".
Provide at least six peer-reviewed resources in support of your arguments.
1) What competitive advantages do you believe Starbucks seeks to establish? What are the main challenges the firm faces as it tries to maintain the advantage or advantages you identified?
2) Research about Starbucks Inc. and identify three or four capabilities you believe Starbucks possesses. Explain your opinion if any of these capabilities are considered as core competence and justify your reasoning.
3) Starbucks' mission is "To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." According to your research and (may be personal experience as well) what actions do you recommend the firm take to reach this mission?
4) Read about Starbucks's new chief executive officer Kevin Johnson. Do you believe he is a strategic leader? What would be your recommendations to the CEO in terms of challenges he is facing in strategic management?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.