Assignment: Strategic Management
Provide explanation and analysis by answering the following questions".
Provide at least six peer-reviewed resources in support of your arguments.
o What competitive advantages do you believe Starbucks seeks to establish? What are the main challenges the firm faces as it tries to maintain the advantage or advantages you identified?
o Research about Starbucks Inc. and identify three or four capabilities you believe Starbucks possesses. Explain your opinion if any of these capabilities are considered as core competenceand justify your reasoning.
o Starbucks' mission is "To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." According to your research and (may be personal experience as well) what actions do you recommend the firm take to reach this mission?
o Rread about Starbucks's new chief executive officer Kevin Johnson. Do you believe he is a strategic leader? What would be your recommendations to the CEO in terms of challenges he is facing in strategic management?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.