Homework: Healthcare Management
Using the same health care organization identified in the first homework , complete a SWOT analysis on the organization over all based on information you gathered when completing the first homework. Use the provided template and submit the completed version.
o SWOT Word Template.
For more information on how to conduct a SWOT Analysis, you may want to watch the video, Conducting a SWOT Analysis.
Be sure you SWOT Analysis includes each of the following:
• Step 1: Strengths
First, identity one or two major competitors. Next, consider what does the company/product do better than (or at least equivalent to) the competition. This could be:
o Specific product attribute advantage.
o Brand perceived value.
o Customer service of company.
• Step 2: Weaknesses
o What does the company/product do that is not as good as the competition? How is this going to affect your customer's sales?
o Thought needs to be given to how you can compensate for, or overcome these issues. What is the cost of overcoming these issues?
o Is it necessary to overcome the issues or are they something you can accept and deal with?
• Step 3: Opportunities
What area of the market could you enter with some modifications to the product/service or company? The main elements here could include:
o Change size, shape, or color.
o Additional services.
o New packaging.
o Different distribution points.
o New promotional focus.
• Step 4: Threats
What actions could threaten the product or standing in the market?
o New competitor entry.
o Major product failure.
o Reduction in promotional spend.
o Customer changes.
o Changes in the market.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.