Assignment Task: First, read the articles under the Additional Support section for examples of emerging categories. Then conduct your own research to identify a first-of-its- kind sponsorship signed by a professional, collegiate, or amateur sports organization. Communicate the terms and conditions of the partnership to your classmates and be sure to identify whether the deal is exclusive or non-exclusive. Relay the different elements of the sports organization's potential value to the demographic.
What about this brand in the emerging category will appeal to the sports organization's audience? Is the game day experience improved by this partnership? What value is added? Thoroughly discuss the critical elements you have analyzed with your classmates to better understand each aspect of the sales process involved to secure a deal.