Problem 1: Describe what your innovation is and how it will change what a sales and data management industry does. You must state clearly whether your innovation is in the category or product innovations or service innovations. What opportunities does the innovation open?
Problem 2: Profile the type of customer that this innovation will benefit. Your marketing plan should focus on how any company would market this innovation. You should use market segment analysis categories where you think they are appropriate. In what ways will your innovation benefit customers? What marketing and advertising channels would best reach your customer? Describe how you would use these channels.
Problem 3: How will you implement your innovation in a company's practice? How easy or difficult will it be, and why? Where in a company's practice will the innovation appear? What must employees know to make best use of the innovation?