Assignment task: Answer the following questions in short-answer essay format. Your short-answer essay must address all parts of each question and include definitions and examples where appropriate or required.
You are required to cite all sources used in writing your essay with APA citation formatting. At a minimum, you must use your textbook as a source of information; however, you may include other sources.
Complete the Lesson 7 Short-Answer Essay by answering the following:
a. Describe what a customer relationship management system is and how it is used.
b. List and explain the four phases of the customer life cycle.
c. Describe what information silos are and how organizations can solve the problems caused by information silos.
d. Explain the process and steps for implementing enterprise resource planning systems.