Assignment: Digital Media Analyze
Big Data, Artificial Intelligence for Marketers and Privacy are hot topics in digital marketing. Focus on how we use data and AI as marketers. Based on your readings, additional research and what you know so far write an opinion blog on these topics using the questions below as your guideline.
Read these two articles and do an infographic:
1. 3 SlideShares to Read Before Creating Your Next Infographic by Maya Voelk.
2. The best infographic tools from around the web By Craig Stewart.
Questions to consider or create one of your own:
o What's good about big data and/or AI? What's not?
o Does it have limitations? If so, what are they?
o Can we trust every bit of data we get?
o Is AI as good as human to human interaction when it comes to customer service?
o Is data alone enough to make a marketing decision?
o How do bots and "fake" accounts factor into the accuracy of data?
o Can we make future marketing decisions based on past behavior the data provides?
o What's privacy got to do with it?
o Will personal privacy controls affect the accuracy of big data?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.