WellPoint Country Selections:
Assignment:
Explain why these two countries have been selected.
Based on the comparison table explain why Brazil (BRIC) and Canada (non BRIC), have better potential opportunities and deserving of further analysis for WellPoint to operate business. Use a summary table to present the data, but your analysis should be stated briefly in text. Explain the rationale for the your assessment of relative opportunity and risk and why these two countries have been selected.
Resources: Pest Analysis, Five Competitive Forces (Porter)