Consumer Behavior Class: 3-1 Patagonia's Eco-Fashion Push
Using the information provided in the tables, which of the give green segments identified by Cotton International would you target if you were marketing a clothing line in each of the following situations. Explan your choices.
A. Well-known brand name that is moderately environmentally friendly but has the potential for mass appeal.
B. Well-known brand name with a track record of environmental friendliness and a high natural-fiber content.
C. Moderately well-known brand name, which low prices, that has been cited in the past for behaving in ways that are not envoronmentally friendly.