Why We Buy Paco Underhill describes shopping as, “Human beings experiencing that portion of the world that has been deemed for sale, using her senses – sight, touch, smell, taste, hearing – and then choosing this or rejecting that (or choosing or rejecting it all, I suppose) on the basis of … something”. He further goes on to say, we buy things today more than ever based on trial and touch. Based on this notion please answer the following questions:
1. We talked in class about behavioral involvement, cognitive involvement, and affective involvement. How does each of these relate to selling items (e.g., merchandise, tickets to future games, concessions, etc.) in the stadium?
2. What are three suggestions we as sportmarketers can implement to maximize each form of involvement in the stadium so we can sell more items?