Assignment task:
Social Media Promotion at Red Wolves Pizzeria This activity is important because understanding the marketing mix is essential to the success of a firm and social media is playing an increasingly important role within each of the 4 Ps. Assume that you are part of a marketing team for a new local pizza restaurant named Red Wolves Pizzeria. You are looking for ways to use social media to make your restaurant more successful. Your team is looking to develop social media marketing ideas that not only promote the pizzeria, but increase the effectiveness of each of the marketing mix elements. The marketing mix represents everything that a firm can do to influence demand for its good, service, or idea. The four Ps of the marketing mix provide marketers with the tools to increase customer awareness, sales, and profitability. Today, firms of all sizes and from all industries can communicate quickly and directly with their customers using social media. The goal of this exercise is to apply social media tools to help market a new business. Match the social media strategy you will use to market Red Wolves Pizzeria to the appropriate marketing mix elements. 1. Letting fans vote through different