Ways to improve the shopping experience of its customers


Assignment task:

Summarize only the important points in three paragraphs: Target is one of the leading mass market retailers and as such, the retailer is always looking for ways to improve the shopping experience of its customers. One of the most successful tech implementations that Target has initiated to improve customer experience is the launch and implementation of the Target Circle app. The Target Circle app is a customer centric app which leverages personalized deal offers and convenience of multi-faceted customer services all encompassed in the Target Circle app. During my recent visit to the Target store, I was able to explore in depth the functionality of the Target Circle app. The app has many very useful functions including product information, barcode and image driven product look-up, inventory availability of products, personalized discounted product offerings, multiple ways to pick up your purchases if you have ordered products via the app are among some of the functions that improve customer shopping experience and build on customer trust. The Target Circle app is helpful to customers in numerous ways during their customers shopping journey. Product locator within the app can tell you which isle the product is located in, personalized sales offers catered to

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Marketing Management: Ways to improve the shopping experience of its customers
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