Discussion:
Consider the following scenario regarding an issue that affects the organization and the public:
You are the project manager at a state-supported public health care facility. Because of the success of your organization, a local organization has donated a state-of-the-art magnetic resonance imaging machine that is not available anywhere else in the vicinity. As the project manager, you are tasked with educating the staff and informing the public regarding this new technology.
Write a schematic or flowchart to illustrate how to incorporate teams into daily health care communication for the issue described in the scenario.
Use Microsoft® PowerPoint®, Microsoft® Paint, Microsoft® Visio®, Microsoft® Word, Microsoft® Excel®, or a tool of your choice to create the schematic or flowchart.
Include the following:
•What team structures, functions, project goals, obstacles, and communication will be used
oTeam structures:
Public Education Team
Goal: To educate public of new equipment
Team Members:
Team Leader
Marketing Department
Functions: (I'm not sure what is meant by "functions")
What the new machine does that "old" technology cannot?
Roles of team members?
Obstacles:
Budget for advertising
Doctors' offices not interested in information
Insurance companies believe new MRI not medically necessary
This would be an issue if the cost billed for the service is more than a "normal" MRI
Issue if facility is out-of-network for patient
Need for both English and Spanish education?
Who to educate:
Public
Doctors' Offices
Insurance Companies
Ways to Distribute Information (Communication Used)
Print Ads
Newspaper
Billboard
Bus stops
Brochures
Newspaper Article
TV News Story
Commercials
Brochures for Doctors' Offices
Inservices at Doctors' Offices
Provide snack or lunch
Mailings
Internet Ad
Open House
Staff Education Team
Project Goal: To educate staff
Doctors
Nurses
Imaging Technicians
Marketing
Team Members:
Team Leader
Education Department
Imaging Manager
Obstacles:
Not all staff receives education?
Staff not interested?
Staff not available at time training is offered?
Communication Used
Email
Fliers
Posters
Brochures
Open House
Functions?
•How to integrate teams, planning, and training to provide a successful outcome of the selected process
oTotal team meets together initially
Public Education Team and Staff Education Team
1-3 meetings depending on how long is needed
oDevelop education material together
oReceive education themselves
oBreak away sessions with individual teams
•What potential communication obstacles might arise from the scenario
oLanguage barriers
oUnable to "sell" the new MRI machine
oBudget?
•Recommendations on how the team might use effective group communication strategies inside and outside the organization, including the use of social media
•Recommendations about how the team might effectively communicate inside and outside the organization, including the use of social media
•Media opportunities for this management success
Include videos, audio, photos, diagrams, or graphs as appropriate.
Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position.
You must Format your assignment, including any images, consistent with APA guidelines.