Discussion:
Watch this movie " The Greatest Movie Ever Sold"
Pay attention to branding. Segmenting and marketing manipulation. You will be writing a 1 page opinion essay on the movie.
Question to be answered: The branding efforts by marketers in television, movies and the internet are:
a. Legitimate sources of branding and marketing techniques that meet moral and social responsibility standards.
b. Not legitimate sources of branding and marketing techniques that meet moral and social responsibility standards.
c. Sometimes misapplied and there are opportunities to brand in a way that meets moral and social responsibility standards.