Watch one hour of television on a single commercial channel during prime time and also tape the broadcast.
Immediately after watching the broadcast, list all the commercials you can recall seeing. For each commercial, identify:
(a) the message-framing approach used, and
(b) whether the message was one-sided or two-sided.
Compare your list with the actual taped broadcast. Explain any discrepancies between your recollections and the actual broadcast on the basis of concepts discussed.