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Wat was the function of the commercial excellence group

1. The commercial excellence group was one of many functions to help Coloplast to become more standardized and it worked as a support function professionalizing Coloplast's approach to selling.

a. What was the function of the commercial excellence group?

b. What dif?culties occurred with the launch of the commercial excellence function?

c. What did top management do to overcome the potential resistance against the function?

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Microeconomics: Wat was the function of the commercial excellence group

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